1932 Lone Wolf Tribe Ring

Sometimes the internet is wonderful. I obtained this information from a Radio Premiums Facebook group that I belong to.

I found this ring with my metal detector about 40 years ago. I even remember where I found it, it was in the back yard of my girlfriend's grandparent's yard. I had no idea what the ring was, I just kept it because it is sterling silver.

Turns out it's the very first radio premium ring ever! :shocked04:

The radio show was sponsored by Wrigley's Chewing Gum and they offered the ring as a premium in 1932-1933. You had to send in 35 Wampum (empty packs of gum) to Chief Wolf Paw to get your ring. Each pack of gum was 5 cents so the sterling silver ring actually cost you $1.75. I'm sure resourceful kids probably retrieved empty gum packs from trash cans.

It turns out this ring is somewhat scarce and has some value. I'm glad I saved it all these years!

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Now that's quite a premium! Just imagine the cost, not to mention the political fallout if that was tried today.

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Originally Posted by Digger_O'Dell

Now that's quite a premium! Just imagine the cost, not to mention the political fallout if that was tried today.

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It definitely would not fly today!

pretty cool piece of Americana , Tony :smitten:

That thing is cool Tony. Glad you held on to it.

Very nice. I wish young people would wake up and realize that not everything that is said about different races is offensive.

That is so interesting Tony! I had never heard of this before. It turns out the ring wasn't the only item you could get. There was also a necklace, tribe bracelet, fob, Thunderbird brooch, horse symbol pin, hunt buffalo symbol key chain, and member's badge.

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Very cool! My Dad sent off box tops for toys in the 1930's. I asked why he did it. He said it was because he didn't have many toys.

Very cool Tony!