1932 Lone Wolf Tribe Ring

[Tony Two-Cent]

Sometimes the internet is wonderful. I obtained this information from a Radio Premiums Facebook group that I belong to.

I found this ring with my metal detector about 40 years ago. I even remember where I found it, it was in the back yard of my girlfriend's grandparent's yard. I had no idea what the ring was, I just kept it because it is sterling silver.

Turns out it's the very first radio premium ring ever!

The radio show was sponsored by Wrigley's Chewing Gum and they offered the ring as a premium in 1932-1933. You had to send in 35 Wampum (empty packs of gum) to Chief Wolf Paw to get your ring. Each pack of gum was 5 cents so the sterling silver ring actually cost you $1.75. I'm sure resourceful kids probably retrieved empty gum packs from trash cans.

It turns out this ring is somewhat scarce and has some value. I'm glad I saved it all these years!

[Digger_O'Dell]

Now that's quite a premium! Just imagine the cost, not to mention the political fallout if that was tried today.

[Tony Two-Cent]

Now that's quite a premium! Just imagine the cost, not to mention the political fallout if that was tried today.

It definitely would not fly today!

[del]

pretty cool piece of Americana , Tony

[Lodge Scent]

That thing is cool Tony. Glad you held on to it.

[fyrffytr1]

Very nice. I wish young people would wake up and realize that not everything that is said about different races is offensive.

[Full Metal Digger]

That is so interesting Tony! I had never heard of this before. It turns out the ring wasn't the only item you could get. There was also a necklace, tribe bracelet, fob, Thunderbird brooch, horse symbol pin, hunt buffalo symbol key chain, and member's badge.

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[Donnie B]

Very cool! My Dad sent off box tops for toys in the 1930's. I asked why he did it. He said it was because he didn't have many toys.

[badgers325]

Very cool Tony!