The location of the coil connector might make one direction better than the other as far as kinking or snagging on brush. I know on the AT Pro it makes a difference.
It doesn't matter. As others point out, it often becomes an issue of convenience based on the location of the receptacle on the box.
Now, we need some pseudo-science to tie the wrap direction to your hemisphere; the rotation of the earth; the direction of the whirlpool spin in your bathtub; and whether you're left or right handed. :lol: